Marketing software built for small businesses

Shoup Group is a digital marketing partner helping small businesses grow. We help your business generate more leads, build stronger customer relationships, and boost confidence with better marketing and sales systems.

book a free consult

The problem

Marketing
should not feel disconnected

You are putting in the effort, but not getting the return because your tools are working against you. Disconnected marketing systems can cost more than they are worth, and the price is often your time. We build the systems and automations and then train you to use them so that you can focus on what's important.

Services

Marketing

Scale your business

Marketing should be easy, but with seemingly unlimited tools and integrations to choose from, it can be difficult to navigate. We believe you are the best person to market your business – you know your business and its customers better than anyone. That's why we build comprehensive marketing systems and train you to use them. With custom advertising campaigns, automations, and integrations, we empower your business to scale with confidence.

CRM
Automations
Email marketing
Social media
Paid advertising
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Sales

Nurture relationships

Your job isn't done once you convert a lead. Proper client nurture is an integral part of any successful business. We help you create the strategies that drive sales and systems of processes to ensure they're repeatable.

Client nurture
Sales strategy
System of Processes
Public Relations
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Websites

Funnel engagement

A website is often the first impression a business has on potential customers. We design beautiful websites that build trust, communicate value and positioning, and funnel customers into your marketing and sales systems.

Design
Development
Content management
E-Commerce
SEO & AEO
Analytics

Branding

Build trust

A strong brand shapes how customers interpret your business. We create cohesive brand identities and comprehensive strategies that build recognition, communicate your positioning, and give your business a clear, consistent presence across every customer touchpoint.

Brand strategy
Design systems
Copywriting
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Events

Connect with your community

Successful businesses bring people together around a shared love for something. Whether it's food, cosmetics, fashion, or something else, the people remain as the foundation. We believe that partnering with other businesses, collaborating within your community, and going beyond the physical bounds of your business fosters better brand recognition and market capture.

Event coordination
Event planning
Business relations
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90-day bootcamp

Rebuild your
marketing in 90 days

This all-encompasing bootcamp is a focused 90-day engagement designed to turn disconnected tooling, unclear processes, and inconsistent practices into a single integrated system. We'll help you gather what is and isn't working, build what is missing, optimize the experience for both the business and its customers, and train your team to manage it confidently.

Features

Marketing and sales strategy
Paid advertising
CRM Setup
Automations
Website design and development
Analytics
SEO & AEO
Weekly check-ins

Limited availability to ensure each business receives hands on support.

What sets us apart

A partner you can trust

Shoup Group gives small businesses independence. Unlike other marketing agencies, our goal is to empower clients to do it themselves. We give clients the confidence to scale by building easy-to-use, integrated marketing systems and then training them how to use them. No obfuscation, no long-term, expensive retainer fees – simply a partner you can trust.

Leadership

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Co-founder, Technology Director

Evan Shoup

With nearly a decade of software development experience, Evan has worked for multiple technology companies and on dozens of products serving anywhere from tens to millions of users. He has a strong background in functional design and UI/UX, which he incorporates in his technical work and believes makes him a more well-rounded engineer.

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Co-founder, Marketing Director

Lindsay Crawley

With a decade of marketing experience, Lindsay believes that strong brands are built through the thoughtful connection of art, strategy, and human emotion. With an art degree from the Savannah College of Art and Design, she brings a trained creative perspective to developing visual identities that communicate clearly, feel authentic, and resonate with the people they are designed to serve.

Get started

Free strategy session

When building better marketing, you don't want a content creator delivering viral trends, you want a marketing expert you can trust to deliver results. We have the experts that deliver. Get started now and book a free consultation to talk to a Shoup Group expert.

The blueprint

Our strategy

If your marketing feels disconnected, inconsistent, or untrackable, we can help. Our process guarantees results in four easy steps.

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1. Gather

We audit your existing systems to better understand your business needs and goals.

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2. Build

We build the tooling, integrations, and automations you need to be successful.

3. Optimize

We analyze the performance of your new marketing systems so we can refine your strategy and best meet customer expectations.

4. Educate

We work with you and your team, and teach you how to effectively use the new systems, evolve your strategy, and scale your business.

Book a free consult

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let's chat,

Book a free 15 minute consultation to discuss your current goals, challenges, and opportunities.

If you’re looking to improve lead generation, streamline your marketing systems, or build a stronger growth strategy, we’d love to learn more about your business.

Quick response time

We will get back to you in 2 to 3 business days

Flexible schedule

Find a time that works for you